With today's bombshell reveal of the PS5 Pro at $700/£700, many of the PlayStation faithful feel that the asking price is too high, especially in these uncertain times. Despite the sticker shock, Ampere Analysis is projecting that it expects sales of the plucky Pro to reach a similar level as the PS4 Pro.
The market research firm laid out its bold prediction (thanks, VGC), and research director Piers Harding-Rolls set the scene: "The price point of the PS5 Pro will inevitably cause a lot of commentary. The price point differential between the PS5 and PS5 Pro is between 40-50%, significantly more than the differential between the PS4 and PS4 Pro at launch. In the US, the PS4 Pro launched at $399, and the slim PS4 was $299 at the time, a 33% differential. Additionally, the slim PS4 had a retail price of $299, dropping from the original PS4 launch price of $399."
That said, Ampere expects Sony to sell around 1.3 million PS5 Pros during the console's 2024 launch window, compared to the 1.7 million PS4 Pros it managed in 2016. According to Ampere's data, lifetime sales for PS4 Pro are at around 14.5 million, which is about 12% of total PS4 sales. Building on this basis, the analysis firm expects Sony to sell through some 13 million PS5 Pro consoles by 2029.